Studio-webinars for financial communication
Fugro is the world’s leading Geo-data specialist, collecting and analysing comprehensive information about the Earth and the structures built upon it. Through integrated data acquisition, analysis and advice, they unlock insights from Geo-data to help their clients design, build and operate their assets in a safe, sustainable and efficient manner.
Challenge
Like every other listed company, Fugro wants to communicate with their investors, analysts and other stakeholders around the world simultaneously and also transparently.
Pre-COVID-19, Fugro organised hybrid meetings to communicate their half-yearly results and other financial updates. Physical meetings were webcasted through the Company Webcast Next Generation webinar platform allowing all investors, analysts other stakeholders who could not join in person, to participate online.
Solution
Partly due to COVID-19, Fugro has chosen to communicate their financial update meetings via studio webinars, allowing all investors, analysts and other stakeholders around the world to join no matter where they are. Because a ‘physical’ meeting wasn’t possible due to the pandemic, the Company Webcast studio provided a professional setting which would have been difficult and more costly to create in Fugro’s own offices
Webcast results
Fugro did not have a particular goal in mind, but they were very happy with the attendance and engagement of the webinar. With the use of the Company Webcast platform, Fugro was able to gather relevant data and insights like, the number of registrants and viewers, the best day and time to invite their audience, which people have registered before, the percentage of registrants that watched the webinar live vs. on demand, and the average viewing time of their audience. These data-driven insights allowed them to optimise their communication after each webinar.
The biggest advantages of studio webinars are the transparency of information and simultaneous transmission to all relevant stakeholders in a professional setting.
Why choose Company Webcast?
“We already worked with Company Webcast for our hybrid events and conference call webcasts and were very satisfied with the quality received. For this reason, we chose their studio webinar service for our financial update meetings during the COVID-19 pandemic”.
“One piece of advice we would give to other organisations considering working with Company Webcast would be to make use of the guidance of the Company Webcast Project Managers who help guide you through the entire process”.
