The word “webinar” is a blend of “web” and “seminar”.
A webinar is an event held virtually, attended exclusively by an online audience. This distinguishes it from a webcast, which also includes the presence of a physical audience. Other terms used for a webinar are web event, online seminar, web lecture and virtual event. Webinars are interactive and allow for full online audience participation.
Participants follow webinars via a PC, Mac, tablet or smartphone, and can see and hear the speaker(s) thanks to audio and video feeds. In addition to the video images, PowerPoint slides can be broadcast which run in sync with the rest of the presentation. You can also make use of the screen capture functionality which enables you to show your viewers an application or website.
A webinar is a ‘one-to-many’ communication: a single presenter can reach an unlimited targeted online audience of viewers from a single location. Interaction during a webinar can be very powerful. With a large number of participants, smart tools are essential to compel that direct interaction. Company Webcast webinars offer various key interactive opportunities:
‘Webinar use is growing exponentially. Partially driven by the dramatic online behavioural shifts brought about by the COVID pandemic. But latest research shows that webinars are also growing in popularity across all industries due to their proven communications effectiveness, extended audience reach, and sustainability and cost-efficiencies due to reduced travel and accommodation. Importantly, webinars tap into a growing need for more personal, live and interactive ways of communicating. The average viewing time for webinars currently stands at an average of 56 minutes, illustrating how webinars are succeeding in answering the needs of global corporations, today.
With our webinars you reach and engage an unlimited number of of your specific target audience, globally: allowing them to ask questions or posing questions of your own, to all participants. Through the deep interaction our webinars offer, you gain insights into your target audience. Unlike during lower-quality webinars or physical meetings and events where attendees often merely listen, passively.
We provide powerful tools that foster real-time interaction with your audience, such as live polls, Q&A sessions, and chat functionalities. These features not only boost engagement but also allow you to gather instant feedback and insights from participants. Our platform helps you maintain an active dialogue with your audience, creating opportunities for meaningful interaction.
Our webinars allow you to extend your engagement with your audience even when the broadcast is over, with each webinar also being available to be watched on-demand. This enables you to increase both the reach and the impact of your message. It is essential that your webinar can be found easily via Google, which is why we can also help ensure your webinar is search engine-optimised (SEO).
Hosting a webinar eliminates the need for costly event venues and travel while still delivering high-quality, interactive presentations. Our on-demand webinar feature ensures your sessions are available long after the live event, helping you continue to reach new viewers without any additional effort or expense, maximising your investment.
Reach and engage a very specific target group. Allow them to ask questions, or pose questions of your own to the participants.
Thanks to the interaction during a webinar you gain insight into your target group. You can really get to know your audience,
unlike during lower-quality webinars or physical meetings and events where attendees often merely listen passively.
The RoyalCast Webinar Platform comprises a webinar encoder and webinar software. In our full-service option, we provide all the necessary audio-visual equipment. The RoyalCast Webcast Software is entirely web-based (‘Software as a Service’) and is made up of the following four elements:
RoyalCast Online Manager is used to schedule a webinar (date, time and location). It also enables you to enrich a webinar with items such as PowerPoint slides, agenda items and attachments, chat, polls, etc. During the webinar, Online Manager is used to start and stop the webinar, among other things. It also offers smart tools enabling you to deal with all chat messages quickly and effectively.
RoyalCast is the world’s frontrunner when it comes to professional webinar software and comes with some important advantages:
The costs of our professional RoyalCast webinars vary from one customer to another, and are influenced by factors such as the type of webinar solution (self-service or full-service) you choose and the number of webinars you plan to organise.
We strive to keep the costs of our our professional RoyalCast webinars down for you. The more webinars you organise per year, the lower the costs-per-webinar. Please contact us today for a price indication. Our sales team is happy to answer any questions.
Select our full-service solution if you prefer to leave everything to us. In that case, RoyalCast takes full responsibility for your webinar production. Payment is per webinar and no further investment is necessary. The broadcast can take place in our studios, at your own premises or at another external location as preferred. Get in touch with us for exact cost breakdown.
If you intend to hold webinars regularly and you are capable of organising and producing them yourself, then our self-service solution is most suitable for you. A RoyalCast licence is available for a fixed annual fee and entitles you to record, broadcast and archive webinars independently. In addition to the licensing costs, you are required to make a one-off investment in a RoyalCast encoder which is connected to the video and audio feed. Get in touch with us for exact cost breakdown.
Reach out for professional advice and discover how we can help you unlock the potential of your next events.
