Challenge
Cofinimmo, Belgium’s largest listed real estate corporation, has stakeholders all over the world. To keep them updated with financial results, conference calls were used previously. This needed to be easier and more visual. The stakeholders shouldn’t be dependent to a fixed time and date to be updated about the financial results.
Solution
The choice for webcasts was made quickly. By using webcasts instead of conference calls, stakeholder meetings have become more accessible. Not only are the meetings more visual, but also more interactive. The viewers can submit questions during the live broadcast and scroll through the slides of the presentation.
The biggest benefit for Cofinimmo is the on-demand availability of webcasts. This makes it very easy to share the webcast on social media or email. This enlarges the impact of the webcasts: stakeholders don’t have to attend a webcast live, but they can watch when and where they want.
Results
The usage of webcasts by Cofinimmo has the following benefits:
- Cofinimmo can keep its stakeholders up-to-date better than before.
- Stakeholders are able to submit questions during the broadcast, which are answered during the webcast.
- Stakeholders feel more connected with Cofinimmo.
Looking for the same success? Don’t hesitate and contact us today!
