Challenge
How do you share as healthcare provider best practises and new research with other health professionals? How do you cooperate efficiently to innovate? This is SCEM’s daily business. But how do you reach healthcare professionals when they’re located in different countries and how do you engage them with your story. How do you create impact with your audience and how does your story stick with your audience?
Solution
Because SCEM was planning to create impact on an international audience, the decision for hosting a webinar was easily made. During the webinar “Warrior Care in the 21st Century,” SCEM was able to connect with a global audience. During the webinar the audience was inspired with best practises, innovations, and future challenges. The viewers could submit questions which were answered live. Another benefit of webinars is that they’re always on-demand available, which enlarges the reach and impact of the webinar. This creates the possibility for health professionals to share the content to inspire and activate many more professionals. “With the professional and flexible support from Company Webcast, we were able to host this beautiful webinar.”
Results
- 460 live attendees in multiple countries.
- Good interaction with the audience.
- A successful webinar for SCEM.
- By using various channels to promote the webinar, the number of registrations was higher than expected.
