Challenge
Pensions are a complex topic that many people prefer not to think about, resulting in them often being ill informed about their own pension. Therefore, Achmea was keen to help consumers gain a better insight into the topic of pensions, and webinars were identified as an effective tool.
Solution
Achmea makes use of our full-service solution at the webinar studio in Rotterdam. The webinars give people tips to help them get to grips with their pension plans as part of the annual Dutch ‘3-Day Pension Project’ campaign.
Result
Achmea achieved positive results with the webinar. It attracted 338 live viewers and received an average evaluation score of 8 out of 10. Furthermore, 92% of the participants watched the entire webinar. With the use of polls and the resulting 179 chat questions received, the webinar was also extremely interactive.
