The Belgian national postal service is looking for new and engaging ways to make events more accessible and more inclusive. On-site webcasts from Company Webcast are the solution for bpost. Result: hybrid events that’re watched by a wide audience.
Challenge
bpost, the Belgian national postal service is looking for new ways to host their Capital Markets Day. All stakeholders and those who are interested must be available to attend the Capital Markets Day without the struggle of long journey times etc. Also, within the financial sector, there’s the wish that the event could be attended digitally.
Solution
The main focus point for bpost is reaching large audiences without too much of a hustle. Webcasts are the perfect solution for this. By live broadcasting the Capital Markets Day, bpost is able to target larger audiences. The audience for the Capital Markets Day increases because viewers aren’t limited to a live session only, but they can watch the Capital Markets Day where they want, when they want and on the device they want.
Results
The webcast of the Capital Markets Day was successful. With 160 viewers, of which 72% viewed live. Not only was bpost able to satisfy the wishes of the financial sector, but the webcast also satisfied the wishes of bpost to be more inclusive and accessible with their Capital Markets Day. bpost considers the services delivered by Company Webcast as a job well done. “The broadcasts are of the highest quality possible, and their software is not technically difficult at all.”
A short summary
- By broadcasting the Capital Markets Day as a webcast we make sure that as many as possible people have access to the same information.
- 72% of all viewers were live viewers.
- bposts Capital Markets Day is more accessible than before.
