Challenge
To organise a webinar for the residents of the city of Utrecht in The Netherlands, where relevant information would be shared on behalf of the Municipality of Utrecht.
Solution
Company Webcast delivered a full studio webinar that helped the goal of external communication.
Result
Municipalities, just like other organisations, faced big difficulties during the pandemic with regards to their communication. Luckily, we were able to help in a way that their message to the citizens can still get across in the best way possible.
When the Municipality of Utrecht shared their need to communicate the strategy for development, and future plans for the city with the residents of Utrecht, we knew that they would benefit from our studio webinar solution.
“We devised the format ourselves, with two speakers talking about a variety of subjects throughout. A host facilitated the evening.” says Björn Hählen on behalf of the municipality.
During sessions like this, it is important to give a platform to the audience to interact, and in that way Company Webcast contributed great value with the feature of a live Q&A. People who only had the chance to re-watch the webinar later also had access to the information shared.
“The results were pretty good, around 200 people watched it, people asked questions and a lot of people watched the whole webinar.” Shares Björn.
In order to get this amount of viewers the promotion plan consisted of digital advertising across web, newsletters and social media, combined with some announcements in local newspapers.
To our team the biggest success of a completed event is when the clients are satisfied and have reached their goals.
“It was successful, because it meant we could reach a lot of people without too much effort, especially since meeting in person was not possible due to COVID regulations. The service and support to get the webinar set up were good and the Company Webcast platform worked very well.”
In conclusion, the format that Company Webcast provided was clear and included a lot of setup options that were important for the client. The statistics of the event and the support that our team provided was up to a standard.
